Remember what you are selling this Christmas season (& psst it’s not your products)

Standing out from the crowd of competitors, in such a busy marketplace, ensures all (good) retailers make marketing their priority this Christmas holiday season. But remember, at this time of the year, as with many [...]

5 Ways to a More Profitable Christmas

Are you thinking of Christmas yet? As a retailer you should be, with Christmas and summer peak trade on the horizon. Customers have become savvier than ever - and the retail market crowded and noisy [...]

Why email campaigns trump social media!

If you’re spending more time on social media than you are on developing email campaigns for your database – you are leaving “money on the table”. Email marketing isn’t as glamorous or as exciting as [...]

Is your digital marketing ready for Christmas?

Is your website ready for Christmas and peak trade season? Every (successful) retailer has a website. Some have ecommerce attached to them – some are purely informational. Just having one allows you to drive more [...]

Using Digital Marketing to Engage your Retail Customers.

Are you using video in your digital marketing to engage your retail customers? As digital marketing evolves, we continue to see trends favouring video. If you are ever in doubt that you need to be [...]

Creditability, Loyalty and Retail Success

Creditability in a noisy and competitive retail market can give you the competitive edge against your competitors you have been looking for. When was the last time you had a look at your own reviews [...]

How to employ right to reach your financial goals

Summer, peak season and Christmas trade is only just around the corner. So it’s now that you need to start planning. Hiring the right staff to help you maximise sales and profitability in your busiest [...]

5 profit making tips for the trade fair buying season

It’s almost here – the time of the year when I was in retail, that I felt like Santa Clause! Trade fair season of course – where I used to get to choose all those [...]

Are you listening to your customers?

Are you listening to your customers? Everyone in retail knows that customers are the lifeblood of your business – yes? Of course! But do you listen to your customers? Really listen? I read an interesting [...]

When did you last look at your PRICING STRATEGY?

When did you last look at your PRICING STRATEGY? Some retailers look at their pricing strategies biannually, some annually and some NEVER but the truth is it should be looked at on receiving EVERY SINGLE [...]

Customers for Life – 5 simple strategies to shield your customers from competitors

Customers for Life - what business wouldn't want more customers for life.  The statistics tell us its 7 times more expensive to get a new customer than it is to nurture the ones we have [...]