Small Business Retail

/Small Business Retail
7 11, 2017

Remember what you are selling this Christmas season (& psst it’s not your products)

By | November 7th, 2017|Retail Customer Service, Retail Digital Marketing, Retail Marketing, Retail Workshops, Small Business Retail|0 Comments

Standing out from the crowd of competitors, in such a busy marketplace, ensures all (good) retailers make marketing their priority this Christmas holiday season. But remember, at this time of the year, as with many other times (this time is just 10x more important) you aren’t selling your products – you are selling CONVENIENCE. Knowing [...]

23 10, 2017

5 Ways to a More Profitable Christmas

By | October 23rd, 2017|Retail Customer Service, Retail Digital Marketing, Retail Marketing, Retail Workshops, Small Business Retail|0 Comments

Are you thinking of Christmas yet? As a retailer you should be, with Christmas and summer peak trade on the horizon. Customers have become savvier than ever - and the retail market crowded and noisy – meaning shoppers are good at filtering out the things they don’t want to hear. That can make communication to [...]

6 10, 2017

Why email campaigns trump social media!

By | October 6th, 2017|Retail Customer Service, Retail Digital Marketing, Retail Marketing, Small Business Retail|0 Comments

If you’re spending more time on social media than you are on developing email campaigns for your database – you are leaving “money on the table”. Email marketing isn’t as glamorous or as exciting as social media, but it has been around longer and it meets one of the most important aspect of customer relationships, [...]

18 09, 2017

Is your digital marketing ready for Christmas?

By | September 18th, 2017|Retail Customer Service, Retail Digital Marketing, Retail Marketing, Retail Workshops, Small Business Retail|0 Comments

Is your website ready for Christmas and peak trade season? Every (successful) retailer has a website. Some have ecommerce attached to them – some are purely informational. Just having one allows you to drive more sales either online or to your bricks and mortar store. Up to 36% of a retail store’s sales come over [...]

5 09, 2017

To DISCOUNT or not to DISCOUNT

By | September 5th, 2017|Retail Customer Service, Retail Marketing, Retail Workshops, Small Business Retail|0 Comments

One of the rules of my retail shop, with regards to slow moving stock, was MOVE IT, MOVE IT, MOVE IT – SELL IT. If a product was moved around the shop floor 3 times and still hadn’t motivated a customer to buy it – then it had to go – it was, I’m fairly [...]

29 08, 2017

Using Digital Marketing to Engage your Retail Customers.

By | August 29th, 2017|Retail Customer Service, Retail Marketing, Retail Workshops, Small Business Retail|0 Comments

Are you using video in your digital marketing to engage your retail customers? As digital marketing evolves, we continue to see trends favouring video. If you are ever in doubt that you need to be using more video in your marketing to engage with your customers, consider the following statistics: - 85% of the internet [...]

29 08, 2017

Creditability, Loyalty and Retail Success

By | August 29th, 2017|Retail Customer Service, Retail Marketing, Retail Workshops, Small Business Retail|0 Comments

Creditability in a noisy and competitive retail market can give you the competitive edge against your competitors you have been looking for. When was the last time you had a look at your own reviews on your social media site, website or even ebay site? When was the last time you checked out a review [...]

20 08, 2017

How to employ right to reach your financial goals

By | August 20th, 2017|Retail Customer Service, Retail Marketing, Retail Workshops, Small Business Retail|0 Comments

Summer, peak season and Christmas trade is only just around the corner. So it’s now that you need to start planning. Hiring the right staff to help you maximise sales and profitability in your busiest times is something I see so many business owners/managers get wrong. The good news is, that now is the time [...]

3 08, 2017

5 profit making tips for the trade fair buying season

By | August 3rd, 2017|Retail Customer Service, Retail Marketing, Retail Workshops, Small Business Retail|0 Comments

It’s almost here – the time of the year when I was in retail, that I felt like Santa Clause! Trade fair season of course – where I used to get to choose all those amazing new products that would be given as gifts in the upcoming gift giving season! I loved it! But – [...]

30 07, 2017

Are you listening to your customers?

By | July 30th, 2017|Retail Customer Service, Retail Marketing, Retail Workshops, Small Business Retail|0 Comments

Are you listening to your customers? Everyone in retail knows that customers are the lifeblood of your business – yes? Of course! But do you listen to your customers? Really listen? I read an interesting post on my friends Facebook this week. She went into an antique shop with the sole purpose of buying a [...]