Getting Ready For Christmas & Peak Trading Season Workshop

Christmas never seems to be very far away when you work in retail. No sooner has last year’s festivities been completed and analysed, then thoughts start turning to the next round of peak season fun – hoping to achieve bigger, better and more profitable outcomes.

But it’s important in all the hustle and bustle not to forget some of the crucial steps that can often be overlooked especially as pressure mounts and we start our usual year in, year out peak season preparations.

This season, for almost all retailers, is the most important trading period of the year – with Christmas trading accounting for up to 36% of a retailer’s annual sales and profit.

In this workshop we cover key steps such as:

  • Store layout and displays
  • Visual merchandising mistakes, popular concepts and why it’s so important
  • Standing out from the competition
  • Understanding who your ideal customer is and why they are choosing to shop with you
  • How to increase your customer’s average spend
  • Security management
  • Having the right staff
  • Marketing campaigns and planning
  • Events and promotions – creating alliances and networks

For bookings, more information or to have a workshop tailored to the needs of your retail group contact Jenn .

0428 324 149

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About Jenn

Jenn, our inspiring retailer – she’s a retail expert who has walked the talk in her own small retail business. Her presentations are filled with stories, messages, and strategies developed from her years in the retail sector as a small business owner in a regional centre. Jenn is a leader and speaker who has genuinely “been there, done that”.

Jenn’s proven business strategies took her business from a $9 profit to over 6 figures with no previous retail experience, but a free-thinking approach to building much more than a retail store, but a community of passionate customers.

Now Jenn, after selling her retail business, through her company INSPIRING RETAIL, wants to educate, connect and inspire as many small business retailers as possible. She has a passion for positively empowering retailers worldwide with the simple tools, skills and attitudes necessary to build successful, profitable and productive businesses whilst having fun and enjoying the journey. “Where you start in business is not where you need to end” is her philosophy and she believes in JUST getting things done!

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