It’s time to look at your marketing

This week I’ve been looking at your websites – maybe yours – maybe not – but retailer’s websites specifically and what I’ve found is we need to have a look at your copy, not just on your websites, but in all your marketing.

Now in my previous blog I talked about how MARKETING IS EVERYTHING –  but today it’s about the actual copy – your message and your marketing language.

Are you up for some TOUGH LOVE?  If not, perhaps you shouldn’t read ahead!

I challenge you to bring up your home page on the website or a piece of marketing you have, a flyer, a brochure, an ebook – whatever.

Can you count the number of times it says the word “WE” or “I”?  Does your marketing say we do this, we do that, we offer this, and so forth?

Your marketing needs to be customer centric.  What’s the saying? –

YOUR CUSTOMER DOESN’T CARE HOW MUCH YOU KNOW

UNTIL THEY KNOW HOW MUCH YOU CARE.

The tough love – your customers simply DON’T CARE what you do or how good you are or how long you’ve done it for, they just want to know HOW YOU CAN HELP THEM – what’s in it for them.

How do you help your customers?  Why do your customers come to you and specifically you – with all the competition out there – why you?  Now I suggest that learning happens in lots of ways and if you are having difficulty answering those questions – then that’s a learning for you – WHO DO YOU SERVE?

Your marketing needs to be about your customers.  Your copy and message to market needs to use the word “you” and “them” – make it about your customers, make sure it’s solving a problem for your customer and make sure you try and make your marketing, one problem one piece of marketing because A CONFUSED BUYER DOESN’T BUY.

If you’re confused, need help or simply want to connect, feel free to send me an email jenn@inspiringretail.com.au because getting this stuff right makes retail more profitable and enjoyable!

 

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